The “What?” Watch

The "What?" Watch is an interesting concept: In addition to telling time, it lets you mark important life moments on the watch face with the press of a button. You can mark your achievements, important decisions, travel memories, times when you felt particularly happy...whatever you like.

For each month of the year, there are five dots in a row that fill in whenever you mark a moment, so as you mark them, you create a pattern unique to your life. The watch also pairs with an iPhone app that acts as a journal for all your moments. Whenever that red button is pressed, a timestamp is sent to the app, which you can later edit to be a detailed and shareable story that includes a photo and location.

They have different models to choose from:

  • Classic ($299)
  • Radar ($249)
  • Modern ($169 — temporarily sold out as of this writing, April 2016)
  • Pocket ($349 — temporarily sold out as of this writing, April 2016)