While the Gravity Clock is one handsome timekeeper, the description really caught my eye:

The Gravity Clock is a simple analog clock, nothing more. It was created to be modern, minimal and timeless. Its sole purpose is to tell time, while subtly reminding you of the importance of the passing minutes.

There's something that draws me to such projects. It's clean looking, easy to understand and simple.

You can back the Kickstarter project for as little as $39 to get the clock.