The “NightWatch” dock is such a simple idea, but so neat: Really, it's just an orb of polished lucite that's been shaped so you can slot your Apple Watch into the back of it.

Where it gets clever is that the front of the orb acts as a magnifier for the watch display, making it perfect for using as an alarm clock in Nightstand Mode.

Check out their very Apple-like promo video to see what I mean:

Pretty sweet, eh? Moreover, the NightWatch doubles as an acoustic amplifier so you can hear your morning alarm all the clearer.

The one downside is the sticker shock, coming in at a cool $60 on Amazon. (How else are they gonna pay for that commercial?) I bet it won't be long before we see budget copycats of this idea, if they don't exist already.