Just Mobile AluCable Flat

The AluCable Flat is a 4-foot flat Lightning cable for iPad and iPhone. It costs the same as Apple's own 3-foot Lightning connector ($20) but you get an extra foot out of the deal, plus durable aluminum connectors at either end. If nothing else, it just looks cooler in general.

Get the white cable with gold connectors on Amazon, with other color choices available here.