kooaba Shortcut is a shortcut between real life and the Internet. Take a picture of what you are reading in a newspaper or magazine and instantly get connected to the digital version.

Using image-recognition technology, Shortcut recognizes what you're reading. Once recognized, you can share the digital version of the pages via Facebook, Twitter, SMS, and email, or store them in Evernote. This works with over 1,000 newspapers and magazines worldwide. (See http://www.kooaba.com/products/shortcut for a list of publications.)

Shortcut also works with advertisements in newspapers and magazines, and billboards with the Shortcut icon. After taking a picture of such an ad, you gain access to extras such as coupons, sweepstakes, or store locators.

With Shortcut you no longer need to type links into your phone, google for information, or cut out articles — just take a picture instead!

Shortcut is available for iPhone, Android, and Windows Phone 7.