For years now, Bose's QC35s have been the industry standard when it comes to noise-cancelling headphones. A little over a month ago, they surprise announced that they'd be releasing something a little different that could potentially unseat their own flagship product: the Noise-Cancelling Headphones 700.

As Marques "MKBHD" Brownlee puts it in his excellent YouTube review, “Terrible name. Excellent headphones.”

As of about a week ago, the 700s are now available to buy and are already garnering positive reviews for their almost ludicrously good noise-isolation technology, as I previously wrote about:

While the QC35 IIs have been highly lauded for their noise-cancelling capabilities and overall audio quality, the NCH700s have been engineered with an all-new acoustic design that should eke out even better noise-cancelling performance, with 11 levels of incremental transition between full isolation (for the loudest, most distracting environments) and full transparency (like having no noise-cancelling at all).

However noisy or quiet the world is around you, you can perfectly adjust for it.

As you'd expect, the headphones offer a studio-accurate music listening experience, and the quality of phone calls — both what you're hearing and how clear your voice comes through to the other person — is just insane. As one Amazon reviewer notes, “These are killer for conference calls even if you dare take them in the middle of Times Square, NYC.”

Grab the new 700s for $404 on Amazon.