There's no denying we love Bellroy's stuff around here, most of which falls into the territory of wallet, bag, or pouch. Now they've added an Apple Watch strap to their lineup, and it's every bit as awesome as you'd expect.

In an interesting move, they've paired a premium eco-tanned leather exterior with a durable and flexible polymer base layer, so you've got all the style and class of a city watch with the comfort and utility of a sport band.

Both the 38–40mm and 42mm–44mm sizes are $69 at Bellroy and come in a handful of color choices: