Apps for (RED)

If you've looked at the App Store in the last 24 hours — or the apps on your home screen have suddenly gotten redder — you've gotten a glimpse of Apple's new Apps for (RED) campaign. According to the official press release:

“To mark World AIDS Day 2014, Apple and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.”

Needless to say, it's a great cause. Here are all the apps and games involved with the campaign, most of which contain exclusive new content (for example, a bonus (RED) chapter in Monument Valley):

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