We've all done it. You know, cupped our hand over an iPad's speaker so we can hear the audio better. But that makes for an awkward holding experience, which is why the SoundBender is so nifty. It attaches via a magnet to the end of the device where the speaker lives, redirects more audio toward your ear, and frees up your hand to comfortably hold the iPad like a normal person. It's simple but it works.