The Snowball System is a new book by Mo Bunnell, a speaker and consultant who founded the Bunnell Idea Group (BIG). In the book, Mo gives you the tools and advice you need to be great at bringing in business. It’s a complete, authentic guide written for the kind of people who want to grow their business but may not be comfortable with sales side of things.

From the description:

Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell’s science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you’ll learn to enjoy doing the activities that drive that growth. You’ll be happier, and so will your clients.

In the book trailer, Mo himself explains how business development is a skill that can be learned, just like your core craft:

Get the book in these formats:

• Kindle ($17)
• iBooks ($17)
• Hardcover ($19)