‘Show Your Work’ by Austin Kleon
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon — the guy who wrote Steal Like an Artist — is fantastic. It’s an easy, fun read filled with ideas and takeaways “for people who hate the very idea of self-promotion.” It’s not marketing BS though; it’s more about spreading your ideas and work, and thus building an audience, by being transparent and sharing what you’re working on.
Here’s Kleon on the importance of storytelling:
Our work doesn’t speak for itself. Human beings want to know where things came from, how they were made, and who made them. The stories you tell about the work you do have a huge effect on how people feel and what they understand about your work, and how people feel and what they understand about your work affects how they value it.