Lagom is a brand-new lifestyle magazine co-founded by Elliot Jay Stocks (creative director of Typekit) and Samantha Stocks. “Lagom” is a Swedish word meaning “balance”—such as that between work and play—and the magazine is all about people making a living out of their passions. A fitting name indeed.

For a better overview of what’s inside the magazine, check out this VSCO journal post for excerpts and photos from each article. I also had fun poring through Lagom‘s own gorgeous photo gallery, which gives a real sense of the magazine’s physical quality.

Issue #1 is available for purchase in PDF ($8) and print ($16) form. Alternatively, you may purchase a subscription for either two ($29) or three ($39) issues, amounting to savings of about $2 and $3 respectively.

Congratulations to Elliot and Samantha on the launch!