If you’ve downloaded video from the Internet, you know that the metadata or file format isn’t always what you want, especially if you need to sync that video to an iPad or sling it to an AppleTV.

Enter iFlicks. The $20 Mac app takes a wide variety of video formats and can transcode them to H.264 files, optimized for iTunes, iPad or iPhone. iFlicks uses the file name and information to fill in the metadata so iTunes files your newly encoded videos in the right place.