I received one of these cables for my birthday this year and I now use it all the time. I never realized how handy a double-length, 30-pin cable would be until I had one in my possession. One would think that the last thing an Apple nerd needs is yet another white cable. But in this case, it's a welcome addition. Trying to charge your iPhone while in the middle seat in the classroom? No sweat. Trying to charge your iPad while reading on the couch? No problem. The opportunities for convenience fill up a list as long as this cable.